AI Insights · Timothy · January 2023
Top 5 Social Apps in Mexico Q4 2022: Performance Insights
Explore the performance of the top 5 social apps in Mexico during Q4 2022, including trends in downloads, revenue, and active users, based on Sensor Tower data.
In the fourth quarter of 2022, the top 5 social apps in Mexico—TikTok, Facebook, Grindr - Gay Dating & Chat, Kismia - Meet Singles Nearby, and Bigo Live - Live Streaming App—exhibited notable trends in weekly downloads, revenue, and active users. Here’s a detailed look at their performance based on Sensor Tower data.
TikTok
TikTok saw fluctuations in weekly downloads, starting at around 587K and closing the quarter with a peak of 670K. Revenue experienced a steady rise, climaxing at approximately $103.7K in the week of December 19. Active users also showed consistent growth, increasing from 36.6M to 38.2M by the end of the quarter.
Facebook maintained a strong presence with weekly downloads ranging from 392K to 479K. Revenue showed a gradual increase, peaking at around $45.9K in the week of December 19. Active users remained stable, fluctuating slightly around the 83M to 84M mark throughout the quarter.
Grindr - Gay Dating & Chat
Grindr - Gay Dating & Chat experienced a stable revenue trend, reaching a high of $48.3K in the week of December 19. Downloads varied, starting at approximately 13.6K and ending the quarter at around 11.6K. The number of active users saw an upward trend, increasing from 173K to 185K by the end of December.
Kismia - Meet Singles Nearby
Kismia - Meet Singles Nearby showed varied performance in weekly downloads, with a significant drop from 36K in early October to just 6.5K by the end of December. Revenue peaked at around $16.3K in mid-December before dropping to $9.7K in the final week. Active users also fluctuated, peaking at approximately 51.5K in early November and falling to 27.5K by the end of the quarter.
Bigo Live - Live Streaming App
Bigo Live - Live Streaming App experienced steady weekly downloads, ranging from 27K to 36K. Revenue saw a general upward trend, reaching around $18.8K in the week of December 19. Active users grew steadily, starting at 366K and ending the quarter at approximately 395K.
These insights highlight the dynamic nature of the social app market in Mexico during Q4 2022. For more detailed analytics and insights, visit Sensor Tower.
